According to research by MobileDevHQ (now renamed Tune), using keywords in your title can result in up to a 10.3% boost in rankings.
Both Google and Apple’s search algorithms scan the app name for keywords when a user performs a keyword search in the app markets.
And both platforms give quite high priorities to apps with app names that contain the search input.
So it is a good idea to include a few keywords in your app name as an App Store SEO practice.
App Store SEO / ASO Tips:
To come up with the keywords, use these tools (they are free):
But don’t stuff every keyword into your title or your app will look spammy. You need to find a good balance between keywords and branding. But how? Read on our next topic