Tips

App Name Format

Keep the actual brand name short and sweet. You can then append this short brand name with a few keywords, typically preceded by a dash or a semicolon.

App Store SEO / ASO Tips:

App Name Format

Use the format “Brand Name – Keywords” or “Brand Name: Keywords” to include relevant keywords in your name.

Here are some real examples:

Google Maps – GPS Navigation

Peralisarees: Buy online Sarees

eBay: Buy & Sell – Find Deals

Pandora – Free Music & Radio

The Weather Channel: Forecast It’s also important to use only URL-friendly characters in your title, particularly in the App Store. It is because Apple uses the app name to create your app URL. Also, avoid any special characters in your app name, like the trademark or copyright symbol. They will cause iTunes to refer to your app’s numeric ID to scan for relevant keywords instead of your app name

App Name & Keywords

According to research by MobileDevHQ (now renamed Tune), using keywords in your title can result in up to a 10.3% boost in rankings.

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Both Google and Apple’s search algorithms scan the app name for keywords when a user performs a keyword search in the app markets.

And both platforms give quite high priorities to apps with app names that contain the search input.

So it is a good idea to include a few keywords in your app name as an App Store SEO practice.

App Store SEO / ASO Tips:

To come up with the keywords, use these tools (they are free):

• Keyword Suggestions (only for iOS developers)
• Übersuggest
• OneLook Reverse Dictionary

But don’t stuff every keyword into your title or your app will look spammy. You need to find a good balance between keywords and branding. But how? Read on our next topic

SEO Tips to Boost App Downloads (2019 ASO Guide for iOS & Google Play Apps)