Keep the actual brand name short and sweet. You can then append this short brand name with a few keywords, typically preceded by a dash or a semicolon.
App Store SEO / ASO Tips:
App Name Format
Use the format “Brand Name – Keywords” or “Brand Name: Keywords” to include relevant keywords in your name.
Here are some real examples:
The Weather Channel: Forecast It’s also important to use only URL-friendly characters in your title, particularly in the App Store. It is because Apple uses the app name to create your app URL. Also, avoid any special characters in your app name, like the trademark or copyright symbol. They will cause iTunes to refer to your app’s numeric ID to scan for relevant keywords instead of your app name