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Aso (App Store Search Engine Optimization)

App Name Format

Keep the actual brand name short and sweet. You can then append this short brand name with a few keywords, typically preceded by a dash or a semicolon.

App Store SEO / ASO Tips:

App Name Format

Use the format “Brand Name – Keywords” or “Brand Name: Keywords” to include relevant keywords in your name.

Here are some real examples:

Google Maps – GPS Navigation

Peralisarees: Buy online Sarees

eBay: Buy & Sell – Find Deals

Pandora – Free Music & Radio

The Weather Channel: Forecast It’s also important to use only URL-friendly characters in your title, particularly in the App Store. It is because Apple uses the app name to create your app URL. Also, avoid any special characters in your app name, like the trademark or copyright symbol. They will cause iTunes to refer to your app’s numeric ID to scan for relevant keywords instead of your app name

Aso (App Store Search Engine Optimization)

App Name & Keywords

According to research by MobileDevHQ (now renamed Tune), using keywords in your title can result in up to a 10.3% boost in rankings.

Both Google and Apple’s search algorithms scan the app name for keywords when a user performs a keyword search in the app markets.

And both platforms give quite high priorities to apps with app names that contain the search input.

So it is a good idea to include a few keywords in your app name as an App Store SEO practice.

App Store SEO / ASO Tips:

To come up with the keywords, use these tools (they are free):

app store keyword optimization
We can Also use similar apps

But don’t stuff every keyword into your title or your app will look spammy. You need to find a good balance between keywords and branding. But how? Read on our next topic

Aso (App Store Search Engine Optimization)

SEO Tips to Boost App Downloads (2019 ASO Guide for iOS & Google Play Apps)

Do you want to boost your mobile app downloads for free? Store SEO tips

You’ve put in a lot of hard work to make a great mobile app, and published it in the app stores.

Everything done!

Now what?

It’s time to get people to download and use your app.

After all, if you don’t care about it, who will?

The best part?

You don’t need to spend a penny to do most of these tips!

Okay, let’s dive right in!

  • App Name & Keywords
  • App Name Format
  • App Name Length
  • App Subtitle
  • App Description & Keywords
  • App Description – The First Few Sentences
  • App Description – The Expanded Description
  • App Description Length
  • App Promotional Text
  • App Icon
  • App Store Keywords – Getting Keyword Ideas
  • App Store Keywords – Selecting Your Keywords
  • App Store Keyword Optimization
  • In-App Purchases
  • App Screenshots
  • App Preview Video
  • App Store Ratings – The Impact
  • App Store Ratings – Getting Five-Star Ratings
  • App Store Ratings – Reply To Reviews
  • App Store Ratings – One-Star Reviews
  • App Localization Strategy
  • App Localization – Best Countries For Your App
  • App Localization – Top Countries By Revenue
  • App Indexing – Spotlight Search
  • App Indexing – Firebase Indexing
  • App Conversion Rates – The Impact
  • App Conversion Rates – Page View CR
  • App Conversion Rates – Download CR
  • App Size
  • App Pricing – Free with In-App Purchases
  • App Pricing – Free with Ads
  • App Pricing – Paid Apps
  • App Compatibility – iMessage
  • App Compatibility – Apple Watch
  • App Compatibility – Family Sharing
  • App Compatibility – Game Center
  • App Updates
  • iOS App Store vs. Google Play

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